MNML Productions shoots fashion campaigns, lookbooks, editorials and short films for brands across Egypt and the region. One crew from the treatment to the final selects.
Eight disciplines, one crew, no handoffs. Everything here is run in-house, from the treatment to the final graded selects.
Campaigns, lookbooks and editorials for fashion brands. Tap any frame to open the full set.
Every campaign starts as a plan: the idea, the location, the colour, the movement. Swipe through how we built some of them, slide by slide.
Real shoot days, raw moments straight from the floor.
Graphic tees, a park, a tent, a tractor and a lot of sky. The campaign film, the stills and fourteen vertical cuts came out of the same shoot.
Hand-embroidered kaftans on the lake, at the long table and across generations. Tap the film to watch it with sound.
Graphic black-and-ivory abayas, shot against deep teal and warm stone. Tap any frame to open the full set.
An autumn edit shot on a built gallery set: oxblood walls, gilded frames and polished concrete. Knits, satin and graphic prints, styled for the season. Tap any frame to open the full set.
A winter edit set against a hillside of abandoned stone houses: faux fur, ribbed knits and quilted coats in cream, camel and chocolate, with clay jars and dry straw underfoot. Tap any frame to open the full set.
The Back to Work drop, shot on a built office set: copiers, coffee, flying papers and a city skyline, styled for the nine-to-five. Tap any frame to open the full set.
Creator-style videos for paid social, product pages and launches: line-ups, try-ons, fit checks and close-ups, shot in studio and delivered in 9:16.
Campaign, lookbook, editorial and film from one production: one treatment, one crew, one set of selects.
Campaigns, lookbooks, editorials and films for brands that care about every frame. Planned properly, shot once, delivered for every channel.
Start a projectOne crew carries it the whole way. The people who plan the shoot are the people on set, so nothing gets lost in a handoff and nothing gets re-briefed.
Days before the shoot, every look goes on the cast. We check fit, length and movement, pin and alter what needs it, and shoot reference photos of each model in each look. Only approved looks go to set, so the shoot day is spent on images, not fixes.
MNML Productions is a fashion production house based in Cairo. We plan, cast, build and shoot campaigns, lookbooks, editorials and films for brands across Egypt and the region, with a full in-house crew from the first treatment to the last graded frame.
Based in Cairo · Shooting across Egypt and the region
Tell us about the collection. We'll come back with a treatment, a crew plan and a clear quote.
Start a projectSend the collection, the number of looks and the date. You'll get a treatment, a crew plan and a quote back.
Based in Cairo · Shooting across Egypt and the region
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